It’s a German startup company. With the purchase of Spin, Tier Mobility has grown to become one of the largest micromobility operators in the world.
In 2017, Spin launched the first stationless bike-sharing programme in the United States with its shared e-scooters and e-bikes in Seattle. It was purchased by Ford in 2018 for $100 million.
Since then, Spin has had some difficulties, and it has had to lay off a significant portion of its personnel as a result of exiting many markets, including the United States, Germany, Portugal, and Spain. Micromobility operators were the target of Spin’s reorganisation.
“Free-for-all marketplaces” and “race to the bottom prices” were cited by Spin CEO Ben Bear at the time as a major obstacle to the company’s long-term success.
As a result, Spin has been able to hold on to the parts of its company where it holds the necessary permissions.
With the acquisition of Spin, Tier, a Berlin-based company, enters the North American market, expanding its worldwide reach to more than 100 sites in the United States and Canada.
Spin has a fleet in the United Kingdom as well. There will be a split between the company’s North American operations and the UK operations, which will be handled by Tier.
A fleet of 250,000 cars was operating in almost 400 cities when Spin purchased Tier. More than 520 sites across 21 countries have been added to the company’s worldwide presence, and another 50,000 cars have been added to its fleet.
Following its $200 million Series D funding round for strategic investments and acquisitions, Tier has made three acquisitions. Belfast’s public bike system was taken over by Nextbike in November after the company purchased the service. In December, Vento Mobility, Wind Mobility’s Italian business, was purchased.
According to Bear, “Tier and Spin share the same underlying concept of how to offer world-class micromobility services to communities and users. With workers rather than subcontractors, both organisations believe in a partnership-first strategy and are committed to providing sustainable, egalitarian, and safe micromobility services that help people get out of their automobiles.
Ford’s vice president of new business Franck Louis-Victor said that the carmaker will “stay in the mix as a strategic investor in Tier” as a result of the acquisition.
Tier CEO and co-founder Lawrence Leuschner described the purchase and expansion into North America as “major accomplishments.”
In order to decarbonize cities and towns all over the world, he said, “We are pleased to help residents in cities and communities across North America in making the move from vehicles to more sustainable urban transportation alternatives.” He said.
Spin’s scooters and bikes will all have swappable batteries, a feature unique to Tier vehicles.
Using computer vision technology, Spin promotes their e-scooters for detecting when users are riding on walkways rather than roadways and for improving parking. This technique was developed in collaboration with Drover AI.
For the same reason, Tier is testing out Luna’s computer vision technology in conjunction with an Irish start-up to see whether and how it may be integrated into Tier’s e-scooters during production.